During my time at Co-mana, I worked on multiple projects for McKinsey. Projects are always handled in the same way: a script is received and we have to illustrate the whole video with motion graphics. The brain work is done by my Project Manager and I handle the animations. Guidelines and use of familiar icons is the main area of focus here. Sometimes we also have to use captures of their solutions to illustrate the script. We've been trying hard to reach a cohesive pattern across each video, while also improving our work both design-wise and animation-wise each time. Below is a collection of some of the videos we provided, which are available on McKinsey's YouTube channel. Those are not arranged chronologically, as a few videos are recent updates of old videos.
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